The distribution of
five million flyers providing an overview of the new program launched in over
2,000 home improvement retail stores last week, including Home Hardware
locations. Product lines that showcase the Well
Made Here logo, must be able to demonstrate that 51%, or more, of their
manufacturing costs, are incurred in Canada, excluding R&D, design and
freight. They must also meet construction code rules and several other
prevalent industry standards.
“We’re unable to find
any similar initiative, anywhere in Canada, where competitors have set aside
their habitual rivalries for the common good. In this case, to provide reliable
information to consumers, about quality products that are manufactured in one
province or another,” said Mr. Darveau, Chairperson of the new not-for-profit
organization, and President and Chief Executive Officer of AQMAT.
As with supermarkets
and drugstores, hardware store customers are becoming more demanding. In
particular, they want access to information about the origin of products,
manufacturer conduct and, key components for the items they intend to install
or place in the space they generally cherish the most; their home.
The Well Made Here logo
will appear in Home Hardware print and web flyers across Canada.
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About Well Made Here: Well
Made Here / Bien fait ici is a not-for-profit organization under federal
charter, belonging jointly to the banners and professional associations that
created it on October 31, 2018. Its purpose is to encourage the purchase of
quality hardware and construction materials that are made in Canada and
intended for the residential market.
About Home Hardware
Stores Limited
Home Hardware Stores
Limited is Canada's largest Dealer-owned hardware, lumber, building materials,
and furniture home improvement retailer with close to 1,100 stores under the
Home Hardware, Home Building Centre, Home Hardware Building Centre and Home
Furniture banners. Founded in 1964 in rural St. Jacobs, Ontario, Home Hardware
remains 100% Canadian owned and operated. Through the Home Hardware network,
Dealer-Owners have access to 55,000 quality, brand name and private label
products, a state-of-the-art distribution system and extensive marketing and
training programs. Offering a mix of tradition and innovation, Home Hardware
Stores Limited has received designation as one of Canada's Best Brands and Best
Managed Companies and is committed to helping Canadians with all of their
project needs. More information about the company is available at
homehardware.ca.
For
more information, please contact
Carly Verhoeven, Public
Relations Coordinator, Home Hardware Stores Limited,
(519) 664-2252, ex
6676, [email protected]
Jessica Kuepfer, Public
Relations Manager, Home Hardware Stores Limited,
(519) 664-4612, [email protected]